Conversion Rate Optimization (CRO)

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Unlock the full potential of your website with SEO NOW's Conversion Rate Optimization (CRO) services. We meticulously analyze user behavior, identify bottlenecks, and implement data-driven strategies to maximize your website's conversion rates. From optimizing landing pages to improving checkout processes, we fine-tune every aspect of your site to drive more leads, sales, and revenue. Partner with us to turn your website visitors into paying customers and achieve sustainable business growth.

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    CRO Toolbox

    What is

    Conversion rate optimization is a strategy for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.

    What is the
    value of CRO

    Just driving more traffic to your site doesn’t guarantee more conversions. Without conversions, your business can’t grow. Conversion rate optimization provides a clear strategy that creates a roadmap to help users navigate through your site and complete the desired goal / action. The end result doesn’t just increase conversions for your website but drastically improves the chance of that user returning again.

    Things To Consider

    Optimizing for better conversion rates requires thorough analysis and A/B testing. If you don’t gather the proper data, then you’re left guessing what changes to make. Gut feelings are awesome, but quantitative data is better. A CRO program complements the increase in traffic generated by an SEO program.

    Asked Questions

    Have more questions about conversion rate optimization? We’ve got a few of the most common questions about the importance of CRO for your business.

    Conversion rate optimization happens after the visitor makes it to your site. It focuses on improving the customer experience on a website so that it successfully guides visitors to complete a desired action, such as purchasing a product or signing up for a newsletter.

    SEO targets internet users before they click on your site. It aims to increase the number of visitors to your site by improving visibility on search engines like Google or Bing.


    Your business can set a variety of goals that you’d like visitors to complete on your site. These may include purchasing a product, requesting a quote, or subscribing to a service. Other types of conversions could include signing up to receive emails, creating an account, or adding an item to the shopping cart.

    To track conversion rate, you’ll take the number of conversions divided by your site traffic, or in some cases unique users. Multiplying that number by 100 will give you a percentage conversion rate.

    Conversion rate optimization not only improves the user experience your customers have on your website. It also helps establish, track, and meet your business goals.

    Many tools out there can help understand your conversion funnels by tracking digital events on your website. First, determine the conversions you’d like to target. Then, set up tracking for each desired action.

    With this data, you can conduct funnel analysis to identify factors that successfully lead to conversions or cause your visitors to leave before converting. Use these insights to improve your conversion funnels. A/B testing can reveal which funnels work better so you can continue to optimize conversions. Our experienced CRO professionals can help you set up tracking and provide expert analysis to meet and exceed your CRO goals.