Pay-per-click (PPC) is a model of internet marketing in which advertisers can bid on relevant keywords and pay a fee each time a user clicks on the ad. This common digital marketing strategy can get quick access to the top of the search result pages. Pay-per-click is commonly associated with first-tier search engines such as Google and Bing, most famously Google Ad Words.
PPC advertising is a cost-effective way to buy a spot at the top of Google and Bing search results. This strategy is commonly utilized more aggressively to supplement traffic until attaining optimal SEO results. Once SEO results are achieved, the ad spend can be reduced or paused.
Although PPC works best in conjunction with other digital marketing strategies like SEO, some clients choose to use PPC as their sole method of marketing. With this type of marketing, you can easily control your budget as well as analyze metrics to measure the success of your campaigns.
Every year, more and more companies are utilizing PPC as a marketing strategy, and with the rise in competition, comes the cost.
To get a high return, you need a PPC company that’s experienced, makes data-driven decisions, continually optimizes your campaigns, and looks at your entire funnel to help turn visits into sales. A good strategist specializes in campaign setups, audience targeting, and conversions while best utilizing your campaign budget.
Have more questions about pay-per-click? We’ve got a few of the most common questions about the importance of PPC for your business.
PPC platforms offer a clear, measurable way to reach new audiences and showcase products and services. Google Ads stands out as the most popular PPC platform in the world, with a market share of 28%. Other popular platforms include Facebook Ads, Instagram Ads, Pinterest Ads, Taboola, Twitter Ads, Reddit Ads, and Outbrain.
SEO stands for search engine optimization and involves improving website visibility on search engine results. Businesses cannot purchase SEO rankings, but must earn visibility by creating quality, relevant content.
With pay-per-click (PPC), businesses bid on keywords and pay a fee each time a user clicks on their ad. Although it costs money, this common digital marketing strategy can get quick access to the top of search result pages.
The success of a pay-per-click (PPC) campaign depends on selecting the right keywords to get your ad campaigns in front of potential customers. Choosing which keywords to target requires research to determine which phrases will translate into clicks and sales. Aim for high-volume, low-competition keywords when possible.
Finding the right keywords can take time and patience. But, you’ll want to do it right to avoid wasting time and money. Our PPC professionals can help guide you in choosing the most cost-effective keywords to target for your business.
A good cost per click can vary depending on different factors such as your industry and the scope of your campaign. Our PPC experts can design a custom PPC package so you can get the most out of your ad spend.
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